After beating LeoSports, Leo Burnett Chicago, and The Marketing Store London, we've developed the global creative assignment for the 2014 World Cup soccer championship.
Role
Head of Design
Client
McDonald’s & FIFA™
Performance Highlights
Across 203 countries around the globe.
+3 billion people leveraging the global
scale of the FIFA World Cup & McDonald's
brand exposure.
US$400 million campaign budget befitting
a campaign of this scale during the world's
largest sporting event.
DPZ&T
CD
Marcelo Lucato & Javier Talavera
Copywriter
Marcos Teixeira & Rodrigo Vezzá
3D, Image Retouch
Gil Jeronimo
#branding #soccerbranding #design
#placebranding #graphicdesign